Make Your Own Drinks
Home Brew kits are nothing new that are traditional and very undistinguishable. The aim behind Make Your Own Drinks was to bring home brewing back to life for a new market. The brief was to create a more affordable Home Brew kit that was much more simple, modern and attractive to a younger audience. Based on the simple naming of “Make Your Own”, the branding was conceived using a strong sense of bold typography, flat shapes and subtle tones while avoiding the obvious styling used found on traditional kits.
The brief was an overall piece that went beyond the initial branding. This included all of the packaging from the main foil doy bags and fermenting bucket right down to the stirring spoons and syphons